SoundCloud Moves Toward Email Marketing With Its Latest Labs Feature

posted on 07/03/2012 09:07 #music

http://www.readwriteweb.com/archives/soundcloud_moves_toward_email_marketing_with_its_l.php

Increasingly, the value some artists can expect from making songs available to fans is nothing more than an email address. As in any other industry, building a database of email addresses can turn into a valuable promotional tool in the long run, assuming there’s significant enough demand for one’s work.