On a semi-holiday like today’s Martin Luther King Jr./Inauguration Day, the story of a venerable brand like Atari filing for ...

posted on 23/01/2013 13:43 #atari #retro

> On a semi-holiday like today’s Martin Luther King Jr./Inauguration Day, the story of a venerable brand like Atari filing for bankruptcy is making a decent splash all over the media. Many of these stories are angling the story as an “end of an era” piece, the final “full stop” on a company that defined video games for a significant part of the ’70s and ’80s. While that’s partly true, the convoluted history of the Atari brand shows just how little the current “Atari” has to do with the company aging gamers remember, and how enduring the brand continues to be. --Today’s Atari bankruptcy latest in a long history of corporate deaths | Ars Technica